A versatile procedure for anchoring dyes into the pores of multidimensional zeolites by including organic dye precursors in the synthesis gel has been developed. To prove the concept, an aniline-functionalised zeolite Beta was obtained by reaction of triethylorthosilicate (TEOS), tetraethylammonium hydroxide, and N-methyl,N-(propyl-3-trimethoxysilyl)aniline (MPTMSA) in the presence of HF. Further extraction of the structure-directing agents resulted in a highly crystalline, white, functionalised zeolite Beta containing anchored aniline groups. Similar organic functionalised molecular sieves (OFMS) have been explored as novel catalysts, but, as far as we know, OFMS have never been used as precursors for dye-immobilisation or to design new solid-based host systems for selective molecular sensing processes as is reported here. In a second step the solids containing dyes were prepared by reaction of the hybrid material with the appropriate reactives to obtain tricyanovinylbenzene, triphenylpyrylium, azoic, and squaraine derivatives. All these reactions are straightforward and involve electrophilic aromatic substitution or diazotisation reactions at the electron-rich aniline ring. The final dye-functionalised solid materials were isolated by simple filtration and washing procedures and have been characterised by a number of techniques. In all cases the Beta structure of the solid remains unaltered. Among the large number of areas where dye-containing zeolites might be of importance, we were interested in testing their unconventional use as heterosupramolecular hosts in chromogenic protocols. To check their potential use as chemosensors, microporous solids with anchored triphenylpyrilium and squaraine dyes were selected and used as sensors for the chromogenic discrimination of amines. It was found that the response of both solids to amines was basically governed by the three-dimensional (3D) solid architecture that tuned the intrinsic unselective reactivity of the pyrylium dye. By using new solid-state supramolecular chemistry protocols we believe that these, and similar future dye-zeolite hosts, might be promising new sensor materials allowing the visible discrimination of selected target guests by size and/or polarity within families or closely related molecules.