Assays based on the measurement of bacterial luminescence are widely used in ecotoxicology. Bacterial strains responding either to general toxicity or specific pollutants are rapid, cost-effective and easy to use. However, quantification of the signal requires relatively expensive instrumentation. We show here that the detection of luminescence of BioTox, a Vibrio fischeri-based toxicity test, and of a specific recombinant bacterial strain for arsenic determination, is possible using common Polaroid film. The exposed films can be used for visual or computer-assisted quantification of the signal. Qualitative visual comparison to standards can be used in the rapid and relatively accurate estimation of toxicity or pollutant concentration. The computer-assisted method significantly improves the accuracy and quantification of the results. The results obtained by computer-assisted quantification were in good agreement with the values obtained with a luminometer.