Foam dressing products were introduced in the 1970s and quickly became accepted in clinical practice due to a wide range of benefits. Today, various foam dressings are available on the market. They can appear rather similar, but may well have different performance characteristics. A well-established product is Biatain foam dressing, which was introduced in 1998 and quickly became popular due to its superior exudate management properties. The aim of this article is to describe a recent innovation in the Biatain dressing range, Biatain Soft-Hold (Coloplast A/S), and summarize some of the evidence that supports it. The new product feature consists of a soft and skin-friendly adherent layer covering less than 50% of the foam surface, thus providing a third hand in application and atraumatic removal while maintaining superior exudate management.