For many years, knowledge of the prevalence of violence against women in Israel was marginalized in such a way that it never figured in public discourse. Elite groups of academics and feminist activists with a Western background, together with human rights groups, delivered subversive messages that gradually infiltrated into larger circles and ultimately changed public policies. The issue is now central in public affairs. This article discusses the extent of violence against women in Israel and suggests explanations for the shift from denial to greater public awareness.