Systematic structural variations of cinchona-type modifiers used in the platinum-catalyzed hydrogenation of ketones give insight into the adsorption mode of the modifier and its interaction with the substrate on the platinum surface under truly in situ conditions. The performance of a new modifier, O-(2-pyridyl)-cinchonidine, is compared to that of O-phenyl-cinchonidine and cinchonidine (CD). In the hydrogenation of ethyl pyruvate, ketopantolactone, and 2-methoxyacetophenone, CD gives the (R)-alcohol in excess. Introduction of the bulky O-phenyl group favors the (S)-enantiomer, whereas upon replacement of the phenyl by a 2-pyridyl group the (R)-alcohol is again the major product. This finding is particularly striking, because the two ether groups have virtually identical van der Waals volumes. A catalytic study including the nonlinear behavior of modifier mixtures, and attenuated total reflection infrared spectroscopy of the solid-liquid interface in the presence of hydrogen, revealed the adsorption mode and strength of the modifiers on Pt. Theoretical calculations of the modifier-substrate interactions offered a feasible explanation for the different role of the bulky ether groups: repulsion by the phenoxy and attraction by the 2-pyridoxy groups. Simulation of the interaction of o-pyridoxy-CD with ketopantolactone on a model Pt surface suggests that formation of two N-H-O-type H-bonds--involving the quinuclidine and pyridine N atoms, and the two keto-carbonyls in the substrate--controls the adsorption of the substrate during hydrogen uptake. This mechanistic study demonstrates the potential of insertion of suitable substituents into CD and their influence on adsorption and stereocontrol on the platinum surface.