The protection of sun radiation is a problem on global level for all living organisms on Earth. The need of people for the overexposure to the UV radiation led human population towards finding novel ways of protection of this kind of radiation, in form of cosmetic preparations applied on the skin. So far, the high values of protection factors of preparations and total block preparations with sun protection factor of 50+ were achieved. Physical and chemical filters which absorb radiation are constituents of these preparations. European Union has set regulations as which substances and in what amounts could be used as UV absorbers. American FDA (Food and Drug Administration) also gave its list of the most frequently used UV absorbers in the sunscreen products, as well as their declared concentrations. The most frequently used concentrations of UV filters in cosmetics is between 0.1% and 10%. Concentrations of UV filters in sunscreen products have to be monitored in order to ensure that they are not less from the declared levels, on which depends the efficacy and safety of the product. Butyl methoxydibenzoylmethane (BMDM) is used as a UV-A filter in suncare products. Optimized high performance liquid chromatography method for BMDM determination in the presence of other UV filters in suncare preparations is presented in this paper. Determination was performed on C(8) reversed phase using UV detection at 357 nm and isocratic mobile phase of acetonitrile and 0.5% phosphoric acid (70 : 30 v/v). Proposed method has limit of detection of 0.058 microg mL(-1), limit of quantification 0.193 microg mL(-1) and linearity correlation coefficient of 0.9989. Commercially available products were analysed using the proposed method. All analysed samples complied with EU directives limit of BMDM content to no more than 5%.