The mechanoluminescence (ML) of SrAl2O4:Eu2+,Dy3+ (SAO) phosphors was monitored as a function of its instantaneous loading rate, on which it was found to be strongly dependent. The effect of the loading rate on the ML of SAO was investigated in a systematic manner using rate equations involving the loading rate term. The rate equations and the experimental data matched well. We confirmed that the ML of SAO was created by the change in load rather than by the static load, and that the loading rate determined the shape of the ML versus the time curve in the transient regime.