Serum levels of beta-carotene among 147 healthy male inhabitants were measured twice with an interval of one year in order to determine the relationship between changes in serum beta-carotene levels and changes in the dietary intake of green-yellow vegetables. A positive association was found to exist between changes in the intake frequency of green-yellow vegetables and changes in serum beta-carotene levels, whereas changes in alcohol intake and smoking were discovered to be negatively associated with changes in serum beta-carotene levels. The positive association between changes in the intake frequency of green-yellow vegetables and changes in serum beta-carotene levels was preserved after adjustment for these negative factors.