Conjugated polymers in solution exhibit interesting photophysical behavior, which is dictated by their molecular conformation. The conformations and resulting photophysics can be altered by deformational flows such as simple shear. Solutions of poly[2-methoxy-5-(2-ethyl-hexyloxy)-1,4-phenylene vinylene] (MEH-PPV) in dimethylformamide (DMF) show large decreases in fluorescence intensity as a function of shear rate, combined with significant spectral shifts upon exposure to shear. The excitation and emission spectra shift toward shorter wavelengths, indicating a change in conformation with shortened conjugated segment lengths attributed to compressive hydrodynamic forces in flow. Addition of poly(methyl methacrylate) to the solutions is shown to alter the fluorescence emission spectral behavior, which we ascribe to energy transfer from the higher energy, short segments to a small population of lower energy conjugated segments. The measured fluorescence changes were not reversible upon cessation of shear, demonstrating that permanent conformational changes are induced by flow.