Ultra-high field magnetic resonance (≥7 tesla) imaging (MRI) faces challenges with respect to efficient spin excitation and signal reception from deeply situated organs. Traditional radio frequency surface coil designs relying on near-field coupling are suboptimal at high field strengths. Better signal penetration can be obtained by designing a radiative antenna in which the energy flux is directed to the target location. In this paper, two different radiative antenna designs are investigated to be used as transceive elements, which employ different dielectric permittivities for the antenna substrate. Their transmit and receive performances in terms of B(+)(1), local SAR (specific absorption rate) and SNR (signal-to-noise ratio) were compared using extensive electromagnetic simulations and MRI measurements with traditional surface microstrip coils. Both simulations and measurements demonstrated that the radiative element shows twofold gain in B(+)(1) and SNR at 10 cm depth, and additionally a comparable SAR peak value. In terms of transmit performance, the radiative antenna with a dielectric permittivity of 37 showed a 24% more favorable local SAR(10g avg)/(B(+)(1))(2) ratio than the radiative antenna with a dielectric permittivity of 90. In receive, the radiative element with a dielectric permittivity of 90 resulted in a 20% higher SNR for shallow depths, but for larger depths this difference diminished compared to the radiative element with a dielectric permittivity of 37. Therefore, to image deep anatomical regions effectively, the radiative antenna with a dielectric permittivity of 37 is favorable.