Two new metal-free organic sensitizers with simplest structural variations have been synthesized for application in nanocrystalline TiO2 sensitized solar cells. The donor-pi-bridge-acceptor (D-pi-A) structure dyes, Y2 and Y3 each designed with three parts, an electron donor unit (substituted phenyl), a linker unit (thiophene), and an anchor unit (cyanoacrylic acid) showed maximal monochromatic incident photon to current conversion efficiencies (IPCE) in a device reaching upto 67% and 82% respectively. The organic sensitizers with 3,4,5-trimethoxy phenyl (Y3) as donor moieties obtained better solar light to electrical energy conversion efficiencies of 3.30% where as the organic sensitizer with 2,4-difluoro phenyl as donor (Y2) showed comparatively lower efficiency of 1.02%. The efficiency obtained with the reference sensitizer N719 under similar fabrication and evaluation conditions was 5.84%.