A major challenge in the implementation of laboratory-designed catalysts is the scale-up into technically relevant forms. Advanced characterization is essential to understand and optimize catalyst assembly and function in industrial reactors. This Article presents an integrated approach to visualizing millimetre-sized extrudates and granules of a hierarchical MFI-type zeolite, displaying trimodal networks of micropores (0.56 nm), intracrystalline mesopores (∼10 nm) and macropores (∼200-300 nm). As exemplified for the conversion of methanol to olefins, the hierarchical zeolite yields a superior performance compared to its conventional analogue. The combination of dedicated specimen preparation with state-of-the-art optical, X-ray and electron-based microscopic and tomographic techniques proves a powerful methodology to reveal otherwise inaccessible information regarding structural organization over the whole range of length scales. It is expected that these tools will play a crucial role in the rationalization of scale-up principles in catalyst development.