When the spectra of the diffuse reflectance of low reflectivity samples or the transmittance of low transmisivity samples are measured by a portable near infrared (NIR) spectrometer, because there is the noise of the spectrometer, the smaller the reflectance or transmittance of the sample, the lower its SNR. Even if treated by denoise methods, the spectra can not meet the requirement of NIR analysis. So the equivalent spectrum measure method was researched. Based on the intensity of the reflected or transmitted signal by the sample under the traditional measure conditions, the light current of the spectrometer was enlarged, and then the signal of the measured sample increased; the reflected or transmitted light of the measure reference was reduced to avoid the signal of the measure reference over range. Moreover the equivalent spectrum of the sample was calculated in order to make it identical with the spectrum measured by traditional method. Thus the NIR spectral SNR was improved. The results of theory analysis and experiments show that if the light signal of the spectrometer was properly increased according to the reflected or transmitted signal of the low reflectivity or transmisivity sample, the equivalent spectrum was the same as the spectrum measured by traditional method and its SNR was improved.