Suggestion overrides automatic audiovisual integration

Conscious Cogn. 2014 Feb:24:33-7. doi: 10.1016/j.concog.2013.12.010. Epub 2014 Jan 4.

Abstract

Cognitive scientists routinely distinguish between controlled and automatic mental processes. Through learning, practice, and exposure, controlled processes can become automatic; however, whether automatic processes can become deautomatized - recuperated under the purview of control - remains unclear. Here we show that a suggestion derails a deeply ingrained process involving involuntary audiovisual integration. We compared the performance of highly versus less hypnotically suggestible individuals (HSIs versus LSIs) in a classic McGurk paradigm - a perceptual illusion task demonstrating the influence of visual facial movements on auditory speech percepts. Following a posthypnotic suggestion to prioritize auditory input, HSIs but not LSIs manifested fewer illusory auditory perceptions and correctly identified more auditory percepts. Our findings demonstrate that a suggestion deautomatized a ballistic audiovisual process in HSIs. In addition to guiding our knowledge regarding theories and mechanisms of automaticity, the present findings pave the road to a more scientific understanding of top-down effects and multisensory integration.

Keywords: Attention; Deautomatization; Hypnosis; McGurk effect; Stroop effect; Suggestion.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adult
  • Attention / physiology*
  • Female
  • Humans
  • Illusions / physiology*
  • Male
  • Random Allocation
  • Speech Perception / physiology*
  • Suggestion*
  • Visual Perception / physiology*