Rationalizable irrationalities of choice

Top Cogn Sci. 2014 Apr;6(2):204-28. doi: 10.1111/tops.12082. Epub 2014 Mar 20.

Abstract

Although seemingly irrational choice abounds, the rules governing these mis-steps that might provide hints about the factors limiting normative behavior are unclear. We consider three experimental tasks, which probe different aspects of non-normative choice under uncertainty. We argue for systematic statistical, algorithmic, and implementational sources of irrationality, including incomplete evaluation of long-run future utilities, Pavlovian actions, and habits, together with computational and statistical noise and uncertainty. We suggest structural and functional adaptations that minimize their maladaptive effects.

Keywords: Bounded rationality; Model-based; Model-free; Noisy decision-making; Pavlovian; Pruning; Reinforcement learning.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Algorithms
  • Choice Behavior / physiology*
  • Decision Making / physiology*
  • Humans
  • Models, Theoretical
  • Rationalization*
  • Uncertainty*