Prompting one low-fat, high-fiber selection in a fast-food restaurant

J Appl Behav Anal. 1988 Summer;21(2):179-85. doi: 10.1901/jaba.1988.21-179.

Abstract

Evidence increasingly links a high-fat, low-fiber diet to coronary heart disease and certain site cancers, indicating a need for large-scale dietary change. Studies showing the effectiveness of particular procedures in specific settings are important at this point. The present study, using an A-B-A-B design and sales data from computerized cash registers, replicated and extended previous work by showing that inexpensive prompts (i.e., signs and fliers) in a national fast-food restaurant could increase the sales of salads, a low-fat, high-fiber menu selection. Suggestions also are made pertinent to more widespread use of the procedures.

MeSH terms

  • Behavior Therapy*
  • Coronary Disease / prevention & control
  • Dietary Fats / administration & dosage*
  • Dietary Fiber / administration & dosage*
  • Energy Intake
  • Food Preferences*
  • Health Promotion*
  • Humans
  • Restaurants*

Substances

  • Dietary Fats
  • Dietary Fiber