We demonstrate low-loss GaN/AlGaN planar waveguides grown by molecular beam epitaxy on sapphire substrates. By using a proper AlGaN cladding layer and reducing surface roughness we reach <1dB/cm propagation losses at 633nm. These low propagation losses allow an efficient second harmonic generation using modal phase matching between a TM0 pump at 1260nm and a TM2 second harmonic at 630nm. A maximal power conversion of 2% is realized with an efficiency of 0.15%·W-1cm-2. We provide a modelling that demonstrates broadband features of GaN/AlGaN platform by showing second harmonic wavelengths tunability from the visible up to the near-infrared spectral region. We discuss drawbacks of modal phase matching and propose a novel solution which allows a drastic improvement of modal overlaps with the help of a planar polarity inversion. This new approach is compatible with low propagation losses and may allow as high as 100%·W-1cm-2 conversion efficiencies in the future.