In contrast with previous accounts, it is reported that a single, strongly hydrophilic Cu complex can control an electrochemically mediated atom transfer radical polymerization (eATRP) in oil-in-water miniemulsion in the presence of anionic surfactants, such as sodium dodecyl sulfate (SDS). The anionic surfactant interacted strongly with cationic copper complexes, enabling controlled polymerization by a combination of "interfacial" and "ion-pair" catalysis, whereby ion pairs transport the catalyst to the monomer droplets. The ion-pair system was assembled in situ by mixing commercially available reagents (NaBr, SDS, and traditional hydrophilic copper complexes). Polymer purification was very facile because after reaction >99% of the hydrophilic copper complexes spontaneously left the hydrophobic polymer particles.