Measurement and Design Heterogeneity in Perceived Message Effectiveness Studies: A Call for Research
J Commun
.
2018 Oct;68(5):990-993.
doi: 10.1093/joc/jqy047.
Epub 2018 Sep 6.
Authors
Seth M Noar
1
2
,
Joshua Barker
1
,
Marco Yzer
3
Affiliations
1
School of Media and Journalism, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA.
2
Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA.
3
Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, MN, USA.
PMID:
30479402
PMCID:
PMC6241501
DOI:
10.1093/joc/jqy047
No abstract available
Keywords:
Message; Meta-analysis; Perceived Effectiveness.
Publication types
Review
Grants and funding
R03 DA041869/DA/NIDA NIH HHS/United States