We present an unusual, yet facile, strategy towards formation of physically mixed Ni-Fe(OxHy) oxygen evolution electrocatalysts. We use in situ X-ray absorption and UV-vis spectroscopy, and high-resolution imaging to demonstrate that physical contact between two inferior Ni(OH)2 and Fe(OOH) catalysts self-assemble into atomically intermixed Ni-Fe catalysts with unexpectedly high activity.