This article reflects on what qualitative research in psychology can contribute to the accumulation of psychological knowledge. It provides an overview of qualitative research in psychology and discusses its potential value to quantitative researchers. It also reviews the differences and similarities between qualitative and quantitative research and explains how qualitative research can be differentiated from other forms of knowing that are concerned with human experience. The article explains what makes qualitative research "research" and how to determine if something is qualitative research or another kind of meaning-making activity. It starts by defining and characterizing qualitative psychology and by identifying qualitative psychology's aims and objectives, and then goes on to examine qualitative psychology's relationship with the pursuit of knowledge and to position it within the wider field of psychological inquiry. The article identifies ways in which qualitative research contributes to psychological knowledge (including thick description, critique, and theory development) and concludes by affirming its place in a psychological research community that seeks to improve our understanding of ourselves and the world we live in. (PsycINFO Database Record (c) 2019 APA, all rights reserved).