This article proposes an ab initio quantum chemical method to evaluate the effective electronic coupling that determines the rate of superexchange electron transfer in donor-bridge-acceptor (D-B-A) systems. The method utilizes the fragment charge difference to define electronic diabatic states and to apply an electrostatic potential in a form of a uniform potential difference that mimics solvation effects on the relative energies of the electronic states. The two-state generalized Mulliken-Hush method is used to obtain the effective electronic coupling as the nondiagonal element of the effective Hamiltonian that is derived based on the Green's function approach and the quasi-degenerate perturbation theory. A theoretical basis is provided for the dependence of the calculated effective electronic coupling on the applied potential and for how to find the optimal potential to give the desired effective electronic coupling that coincides with the result of the minimum energy splitting method. The method is applied to typical D-B-A molecules and gives the effective electronic couplings in reasonable agreement with the experimental estimates.