We present a method for measuring the efficacy of eyewitness identification procedures by applying fundamental principles of information theory. The resulting measure evaluates the expected information gain (EIG) for an identification attempt, a single value that summarizes an identification procedure's overall potential for reducing uncertainty about guilt or innocence across all possible witness responses. In a series of demonstrations, we show that EIG often disagrees with existing measures (e.g., diagnosticity ratios or area under the receiver operating characteristic) about the relative effectiveness of different identification procedures. Each demonstration is designed to highlight key distinctions between existing measures and EIG. An overarching theme is that EIG provides a complete measure of evidentiary value, in the sense that it factors in all aspects of identification performance. Collectively, these demonstrations show that EIG has substantial potential to inspire new discoveries in eyewitness research and provide a new perspective on policy recommendations for the use of identifications in real investigations. (PsycInfo Database Record (c) 2023 APA, all rights reserved).