While developmental researchers have long noted that infants of many mammalian species, including primates, have characteristic physical features, such as a distinctive coat or skin color, and some authors have further suggested that these features serve to elicit caretaking and solicitous behavior, few systematic investigations of the actual salience of such features for adult conspecifics have been carried out to date. The present series of 3 studies sought to determine whether natal coat and/or facial skin coloration might provide desirable visual stimulation for rhesus monkey adult females. In these studies the faces and/or fur of 6-month-old rhesus monkeys were dyed to simulate the normal coloration of rhesus monkey neonates. Adult females varying in parity and rearing history were then tested for their relative preference between these infantile-colored 6-month-olds and both normally colored 6-month-olds and other differentially colored control stimulus monkeys. Results indicated that regardless of parity or rearing history the adult female subjects exhibited consistent preferences for the stimulus animals with neonatal-like reddish-pink facial skin coloration.