Metal ions (Ag+, Cd2+, Eu3+, Sm3+) and protons can, through coordination and protonation, modulate in three specific ways the structural information contained in the pyrazine-based heterocyclic strand L (obtained from 2,5-bis(methylhydrazino)pyrazine and 2 equivalents of 2-pyridinecarboxaldehyde), thus generating two linear rod-like conformations and a bent one. This conformational diversity is associated with a structural one that consists of two diprotonated forms (H2L(PF6)2 and H2L(CF3SO3)2), a polymeric architecture [AgL]n(CF3SO3)n, two rack-like complexes ([Eu2H2L3(CF3SO3)6](PF6)2 and [Sm2H2L3(CF3SO3)6](PF6)2) and a grid-like structure ([Cd4L4](CF3SO3)8).