Handsome or Rugged? : A Speed-Dating Study of Ovulatory Shifts in Women's Preferences for Masculinity in Men

Hum Nat. 2022 Dec;33(4):380-399. doi: 10.1007/s12110-022-09434-y. Epub 2022 Dec 10.

Abstract

We tested the good genes ovulatory shift hypothesis through speed-dating, an ecologically valid paradigm with real life consequences. Fifteen speed-dating sessions of 262 single Asian Americans were held. We analyzed 850 speed-dates involving 132 men and 100 normally ovulating women, finding ovulatory shifts in the desirability of men with more masculine facial measurements (smaller eye-mouth-eye angle, larger lower face to full face height ratio, and smaller facial width to lower face height ratio) in the predicted direction. However, there was no support for ovulatory shifts in preferences for men's self-reported height. In addition, the expected shifts were not found for women's second date offers to men. Therefore, with natural stimuli and in a competitive dating scenario, we partially replicated previously documented ovulatory shifts in women's preferences for men.

Keywords: Attraction; Conception risk; Good genes; Masculinity; Ovulatory shifts; Speed-dating.

MeSH terms

  • Choice Behavior*
  • Face
  • Female
  • Humans
  • Male
  • Masculinity*
  • Ovulation