Conversation about health(care) takes place online and offline. By making conscious choices about public and media appearances, doctors can contribute to good health(care) based on the confidence people have 'in the white coat'. Doctors can offer people guidance if they know how to respond to the questions people have about their health or that of their loved ones. Because great weight is attached to the words of doctors, unintentional damage is lurking in the event of a media appearance, if there is a lack of preparation. In addition to media training, four questions can be helpful in preparing for media appearances: 1) What social dynamics do you observe or expect? 2) Why do you want to get involved in a societal debate via the media? 3) What talents and expertise do you bring into the discussions? And 4) which aspects do you maybe not wish to discuss in public?