This study investigates the indirect mechanisms relevant to converting young adults' prosocial attitudes and individual responsibility into their prosocial behavior. Our results are based on a sample of 530 young adults studying at three public regional business schools in South East Europe. They show a significant favorable influence on young adults' civic and political involvement, mediating the relationship between individual responsibility attitudes and prosocial behavior. However, this would not have been expected based on previous research. Another indirect path between the same variables is modeled using a hypothesized moderated mediation effect. The institutional influence of higher education proves to be a significant mediator of the proposed relationship, moderated by the amount of educational content in the fields of ethics, social and environmental responsibility. At mid-and-high levels of exposure to relevant educational content, this indirect path significantly influences the developing young adults' pro-environmental behaviors. The study results are discussed from the viewpoint of peripheral regions with a history of dysfunctional social capital mechanisms.
© 2023. The Author(s).