This work combines hyper-Rayleigh scattering (HRS) experiments performed in the NIR range (1.30 and 1.60 μm) and quantum chemical calculations to provide a comprehensive description of the second harmonic generation (SHG) responses of donor-acceptor Stenhouse adducts (DASAs). Representative derivatives of the three generations of DASAs, which differ by the nature of their electron-donating and withdrawing moieties and also include clickable species, have been synthesized and their photoswitching behavior fully characterized. The HRS measurements allow us to establish relationships between the magnitude of the SHG response of open forms and the nature of the donor and acceptor groups. The largest SHG responses are obtained for derivatives incorporating either a barbituric acid or an indanedione acceptor unit, while N-methylaniline appears as the most efficient donor group. The calculations support well the experimental data and show that high hyperpolarizabilities are associated to low excitation energies and large extent of the photoinduced intramolecular charge transfer, which enhances the dipole moment variation between the ground and first dipole-allowed electronic excited state. In addition, a complete investigation of the photoswitching kinetics of DASAs in chloroform solution shows important differences, highlighting in particular the role of the donor group on the photoswitching efficiency.