Controlling the ultrafast photodynamics of metal-free organic molecules has great potential for technological applications. In this work, we use solvent polarity and viscosity as "external knobs" to govern the photodynamics of an electron-donating derivative of 2,2':6',2''-terpyridine (terpy), namely 4'-(4-(di(4-tert-butylphenyl)amine)phenyl)-2,2':6',2''-terpyridine (tBuTPAterpy). We combine femtosecond fluorescence upconversion (FlUC), transient absorption (TA) and quantum mechanical calculations to provide a comprehensive description of the tBuTPAterpy's photodynamics. Our results demonstrate that, by changing the solvent, the time scale of light-induced conformational changes of the system can be tuned over two orders of magnitude, controlling the tBuTPAterpy fluorescence spectral region and yield. As a result, depending on the local environment, tBuTPAterpy can act either as an "early bird" or a "night owl", with a tunability that makes it a promising candidate for metal-free sensors.