Zero-alcohol beverages and brand extensions: A vehicle for promoting parent alcohol brands?

Aust N Z J Public Health. 2024 Apr;48(2):100141. doi: 10.1016/j.anzjph.2024.100141. Epub 2024 Mar 18.

Authors

Ashlea Bartram¹, Nathan J Harrison², Christina A Norris², Joanne Christopher², Jacqueline A Bowden²

Affiliations

¹ National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, College of Medicine and Public Health, Flinders University, Adelaide, South Australia, Australia. Electronic address: [email protected].
² National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, College of Medicine and Public Health, Flinders University, Adelaide, South Australia, Australia.

PMID: 38503145
DOI: 10.1016/j.anzjph.2024.100141

No abstract available

Keywords: No-Lo; alcohol advertising; brand extensions; zero-alcohol beverages.

Publication types

Letter

MeSH terms

Advertising
Alcohol Drinking* / prevention & control
Alcoholic Beverages*
Australia
Humans
Marketing*
Parents / psychology