Previous research has shown that perceived existential threat experienced during or shortly after the first wave of the global COVID-19 pandemic, engendered anticipated scarcity and stockpiling behavior. However, the relationship between anticipated scarcity and stockpiling may not hold unambiguously for everyone. Across two studies and one preregistered replication (N = 644), we show that perceived threat of COVID-19 is associated with stockpiling tendencies by increasing the anticipation of product scarcity-a resource threat. The association between anticipated product scarcity and stockpiling depends, however, on childhood socio-economic status (SES) and materialism. For individuals with low childhood SES, the anticipation of product scarcity was only associated with stockpiling among those who valued materialism. Individuals with high childhood SES, by contrast, stockpiled in response to anticipated scarcity regardless of their level of materialism. Our findings qualify previous literature on the association between perceived threat of COVID-19, anticipated scarcity and stockpiling during the COVID-19 pandemic and help reconcile contradictory predictions about the role of childhood SES in individuals' consumption behavior in response to adversity.
Copyright: © 2024 Schumacher, Micheli. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.