Objective: This research aimed to understand the varying needs of diverse gay and bisexual men (GBM) in relation to online sexual health information-seeking dependent upon differing social sociodemographic variables and geographic location.
Methods: A total of 1802 GBM in Ontario participated in this study. Multivariable regressions were conducted to analyze differences in information-seeking based on ethnicity group, HIV status, recent sexual behavior and regionality (urban and rural location).
Results: There were significant differences in online sexual health information-seeking content based on these demographic variables.
Conclusions: Implications for sexual health outreach and service provision for diverse GBM are discussed as well.
Keywords: Gay and bisexual men; online information seeking; sexual health.
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