Behavioral science should start by assuming people are reasonable

Affiliations

• ¹ Department of Psychological and Behavioural Sciences, London School of Economics and Political Science, Houghton Street, WC2A 2AE, London, UK.
• ² Department of Psychology, University of Cambridge, Downing Street, CB2, 3EB, Cambridge, UK. Electronic address: [email protected].
• ³ Centre for Decision Research, University of Leeds, Woodhouse Lane, LS2 9JT, Leeds, UK.
• ⁴ Department of Psychology, University of Amsterdam, Nieuwe Achtergracht 129, 1001, NK, Amsterdam, The Netherlands; Inland Norway University of Applied Sciences, Holsetgata 31, 2318 Hamar, Norway.
• ⁵ Decision-context, Am Riedlerberg 5, 83708 Kreuth, Germany.
• ⁶ UK Department for Work & Pensions, Human-Centred Design Science Division, Caxton House, Tothill St, London SW1H 9NA, UK.