Hiding effort has become prevalent among adolescents; however, whether this behavior benefits or harms their social impression remains unclear. The study explored whether hiding effort is an effective impression management strategy to obtain high popularity, likeability, interpersonal trust, and cooperation intention from peers. Using hypothetical scenarios, Study 1 (N = 243) found that hiding effort led to lower popularity, likeability, interpersonal trust, and cooperation intention among adolescents. Study 2 (N = 176) replicated the findings of Study 1 and found that the hiding-effort adolescents did not realize these negative consequences. Furthermore, Study 2 revealed that authenticity mediated the effect of hiding effort on popularity, likeability, interpersonal trust, and cooperation intention. The findings provided theoretical and practical implications for educators and adolescents. Educators should foster environments where effort and authenticity are rewarded. Adolescents should understand the cost of hiding efforts from peers.
Keywords: Impression management; adolescents; authenticity; hiding effort; popularity.