Avoiding unintentional injuries from household chemicals: Comparing the appeal to children from the perspectives of children, caregivers, and experts

This study investigated whether caregivers and regulatory experts can predict the appeal of household chemicals for children and explored determinants of differences between adults' and children's child-appeal rating. We invited N = 95 4-year-old children and their caregivers to a laboratory study. Both independently ranked 16 household chemicals from the least to the most child-appealing product. In addition to the laboratory study, we sent an online adaptation of this ranking task to N = 46 experts involved in the monitoring and authorizing of household chemicals. Our findings show that the aggregated child-appeal rating of household chemicals was highly similar among caregivers, experts, and children. When comparing child-appeal ratings of household chemicals with and without child-appealing images, caregivers and experts did well in predicting which products might appeal to children. Finally, our findings show that the similarity between individual caregivers' and their own children's child-appeal ratings of household chemicals varied substantially. To conclude, although adults can assess the general child-appeal of household chemicals, they need to consider that the actual appeal of a household chemical can vary considerably among individual children. Instead of regulating specific product attributes, policymakers should prioritize educating caregivers about pitfalls and misconceptions that hinder effective injury prevention.