Social conformity is a heuristic when individual risky decision-making is disrupted

PLoS Comput Biol. 2024 Dec 2;20(12):e1012602. doi: 10.1371/journal.pcbi.1012602. eCollection 2024 Dec.

Abstract

When making risky choices in social contexts, humans typically combine social information with individual preferences about the options at stake. It remains unknown how such decisions are made when these preferences are inaccessible or disrupted, as might be the case for individuals confronting novel options or experiencing cognitive impairment. Thus, we examined participants with lesions in insular or dorsal anterior cingulate cortex, key regions implicated in risky decision-making, as they played a gambling task where choices were made both alone and after observing others' choices. Participants in both lesion groups showed disrupted use of standard utility-based computations about risky options. For socially situated decisions, these participants showed increased conformity with the choices of others, independent from social utility-based computations. These findings suggest that in social contexts, following others' choices may be a heuristic for decision-making when utility-based risk processing is disrupted.

MeSH terms

  • Adult
  • Choice Behavior / physiology
  • Computational Biology
  • Decision Making* / physiology
  • Female
  • Gambling / physiopathology
  • Gambling / psychology
  • Gyrus Cinguli / physiology
  • Heuristics*
  • Humans
  • Insular Cortex / physiology
  • Male
  • Middle Aged
  • Risk-Taking*
  • Social Conformity*

Grants and funding

This work was supported in part by the National Institutes of Health (AA029222 to P.H.C.; DA036017, DA122948, DA061024 to B.C.; DA051573 to P.H.C & B.C.; DA042274 to P.H.C. & D.C.), the Virginia Tech College of Science Faculty Fellowship to B.C, the Virginia Tech Patricia Caldwell Faculty Fellowship to P.H.C., and the National Research Foundation of Korea (NRF-2020S1A3A2A02097375 to D.C.). X.G. was supported in part by the National Institute on Drug Abuse (DA043695, DA049243) and National Institute of Mental Health (MH120789, MH124115, MH122611, MH123069). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.