Strengths-Based Media Coverage of Disability: Can Viewing the Paralympic Games Change Attitudes Toward Disability?

Strengths-based media coverage of people with disability challenges deficits-based perceptions of impairment that are elicited through a traditional, medical model. As an evaluation of strengths-based media coverage, we examined the impact of viewing Paralympic media coverage on explicit attitudes toward people with disability. University students (N = 135, Mage = 20.2 years) were assigned to a 12-day experimental condition of viewing either (a) Paralympic events (n = 47), (b) Olympic events (n = 48), or (c) no media coverage (n = 40). Attitudes toward disability were assessed pre- and postintervention using the Attitudes to Disability Scale. Repeated-measures profile analysis with a doubly multivariate design did not reveal improved attitudes toward disability after viewing Paralympic media coverage. Supporting previous work that questioned the ability of the Paralympic Games to alter perceptions of disability, these results suggest that the International Paralympic Committee is not achieving their intended legacy of inclusion.