Demystifying Authenticity: Behavioral and Neurophysiological Signatures of Self-Positivity for Authentic and Presented Selves

Authenticity has captivated scholars. But what is it? An emerging view considers it exaggerated favorability (self-enhancement), whereas traditional views regard it as self-accuracy and self-consistency. We tested these theoretical views by contrasting the authentic self with the presented self, a highly desirable representation. Behaviorally, participants ascribed less positivity to the authentic self: They endorsed more negative traits and were faster to admit having them; also, they endorsed fewer positive traits and were slower to admit having them. Neurally, participants manifested preferential processing of threatening information (P1), followed by preferential processing of favorable information (N170), about the presented self (than authentic self), indicating its brittleness. At a later stage (LPP), participants engaged in more elaborate processing of threatening and favorable information about the authentic self, indicating its subjective importance. Authenticity, albeit mostly positive, allows room for negativity.