Information on arterial baroreceptor control of circulation is much more restricted in man than in animals, largely because of the limitations in the techniques available in humans for this type of study. However, recent utilization of the neck chamber technique that addresses the primary function of an arterial baroreflex, i.e. blood pressure control, has provided a significant amount of information. This paper describes baroreceptor control of blood pressure as derived from neck chamber studies in normal people and discusses its modifications by exercise and ageing, and its participation in a phenomenon such as spontaneous blood pressure variability. The description given here is focused on aspects of this baroreceptor control that have changed the concept of the overall arterial baroreceptor function developed by means of techniques for studying only baroreceptor influences on heart rate.