An associative interpretation of the indirect McCollough effect

Q J Exp Psychol B. 1995 Aug;48(3):262-86.

Abstract

Following an induction procedure in which a coloured grid is alternated with a square of a complementary colour, subjects report colour after-effects on both the grid orientation present during induction and the orthogonal non-induced grid orientation. The after-effect reported on the induced grid orientation is called the McCollough effect (ME). The after-effect reported on the non-induced grid orientation is called the indirect ME. There is evidence that the ME represents an instance of Pavlovian conditioning. The present results support a conditioning interpretation of the indirect ME and are inconsistent with interpretations of the indirect ME that attribute the phenomenon to special orthogonal coding mechanisms within the visual system.

Publication types

  • Research Support, Non-U.S. Gov't
  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Adult
  • Association Learning*
  • Attention
  • Color Perception*
  • Conditioning, Classical
  • Female
  • Figural Aftereffect*
  • Humans
  • Male
  • Optical Illusions*
  • Orientation
  • Pattern Recognition, Visual*
  • Psychophysics