The effects of selective infusion of 25% ethanol into the AV nodal artery was assessed in 11 patients with atrial fibrillation and uncontrollably rapid ventricular response rates. The primary study objective was to achieve permanent modification of AV nodal function and control ventricular rate without drug therapy and without causing permanent complete AV block. "Clinical success" was defined as drug-free rate control by either AV nodal modification or the production of complete AV block. Selective catheterization and ethanol infusion into the AV nodal artery could be performed in nine patients. Intracoronary ethanol infusion acutely caused second- or third-degree AV nodal block in seven patients and an increase in AV nodal refractory period and Wenckebach cycle length in two patients. Acute occlusion of the AV nodal artery or infarction of nontarget myocardium was not observed. During follow-up of 22.2 +/- 2.2 months the primary study objective was attained in only four of nine patients treated, yielding an efficacy of 44%. However, the "clinical success" rate was 78%. The acute effects of ethanol on AV conduction did not predict the chronic effects. Selective intracoronary infusion of dilute ethanol to control the ventricular rate in atrial fibrillation should be considered when radiofrequency ablation has been unsuccessful. This method of chemical ablation is as effective and probably safer than rapid administration of 96% ethanol.