Neurophysiological tools to investigate consumer's gender differences during the observation of TV commercials.
Vecchiato G, Maglione AG, Cherubino P, Wasikowska B, Wawrzyniak A, Latuszynska A, Latuszynska M, Nermend K, Graziani I, Leucci MR, Trettel A, Babiloni F.
Vecchiato G, et al. Among authors: trettel a.
Comput Math Methods Med. 2014;2014:912981. doi: 10.1155/2014/912981. Epub 2014 Jul 23.
Comput Math Methods Med. 2014.
PMID: 25147579
Free PMC article.