Brandwatch

Sign up for our unmissable webinar here 👉 https://brnw.ch/21wMSn5 👈

Rising mental health challenges should be on every brand's radar. Your audience is more than just a persona—they're real people navigating complex emotions and life pressures. By understanding their wellness needs, you can create more meaningful connections and show genuine support. Our new Health and Wellness Report is a great resource for finding out more about your audience. Read it here: https://brnw.ch/21wMRy1

The better you understand your competitors, the better your chance of beating them. 💪 4 reasons you should do competitive analysis: 1) Understand competitors to improve decisions and spot your strengths/weaknesses. 2) Identify market gaps in geography, products, pricing, and demographics. 3) Learn from competitors' mistakes to avoid bad practices. 4) Enhance marketing by studying competitor keywords, channels, and spending.

We’re all about helping brands amplify their voice. Be sure to catch Amanda Jeppson, Fetch speaking at the Observe Summit. She’ll be sharing brand insights you can’t miss. 💡✨

Last week in Singapore.... 🌏 We had an amazing time with everyone at our Marketing Bootcamp. Massive thanks to everyone who attended and our team who helped make it such a great success! ⭐

Did you know that brands initiate only 1% of all brand-related conversations online? 😳 Consumers are driving the narrative, making it more crucial than ever for brands to listen and learn from what their audience is saying. We analyzed 719 million online mentions and 347 brands across 8 industries to help brands adapt and succeed on social in 2025. Our findings? Tech brands receive the angriest mentions, while entertainment brands spark the most joy. Baby boomers are the most vocal about the energy industry, and Gen Z dominates discussions around entertainment and consumer tech. What surprising insights has your brand uncovered through social listening?   Discover more fascinating insights at our webinar: https://lnkd.in/dh2JBXn7  

Want tips on whether you should follow *that* trend? We've got you! 👇 Share how you decide on how and when to react to trends in the comments! We want to know! 🤔

Feeling unprepared for 2025? You’re not alone – but we’ve got the insights to help. 💡 Our new State of Social report dives into 719 million online mentions and 347 brands, offering data-driven strategies to help your brand thrive on social media in 2025. Start your 2025 journey here: https://brnw.ch/21wMB8Q ✨

🎊 Brandwatch is the Best Social Marketing Platform! 🎊 We’re proud to announce that we’ve won Best Social Marketing Platform at the Digiday Technology Awards. A huge thanks to all of our incredible teams, whose hard work continues to make us the best in the industry. 🎉

Our team hit the ground running in Singapore today at our Brandwatch Bootcamp. 🏋️♂️💪 It was a true mental workout for our attendees, packed with valuable insights. Thanks to everyone who attended and to all our speakers!