Adam Gray

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing is the first book that explores the shift that will… Show more

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing. Show less

I am very proud that I was approached by Pearson (the world’s largest publisher) to write their first book about social media marketing as part of their “Brilliant” series.

Brilliant Social Media is available in most bookshops around the world.

Brilliant Social Media, published by Pearson is a step-by-step manual for businesses that want to leverage the amazing opportunity created by social media marketing. Brilliant social media is available in all bookstores. It was Pearson’s first… Show more

I am very proud that I was approached by Pearson (the world’s largest publisher) to write their first book about social media marketing as part of their “Brilliant” series.

Brilliant Social Media is available in most bookshops around the world.

Brilliant Social Media, published by Pearson is a step-by-step manual for businesses that want to leverage the amazing opportunity created by social media marketing. Brilliant social media is available in all bookstores. It was Pearson’s first book on the subject and it guides the reader through the journey of understanding and applying social media marketing in an effective and risk-free manner.



In 2017 the book was reprinted for distribution in the India and Asia markets.



Contents:



why social media works for business

- the problem with traditional marketing

- why social media marketing is the future

- overarching principles that you must remember

- getting started



choosing and using platforms

- selecting the right social media platforms

- LinkedIn

- Facebook

- Twitter

- Google+

- YouTube

- the best of the rest



making social media work harder

- tools to better manage your social media marketing accounts

- how to measure your success in social media marketing

- refining your presence

- social media monitoring

- other things you need to know

- understanding and managing risks

- how to build social media marketing in to the rest of your digital marketing



The book is a resource that you can refer back to as you move through your social media profiles and hone your presence.



Writing the book was an incredibly exciting experience for me and a very valuable one. Clearly there is a certain pride in having your name on a publication in book stores across the world, but having been asked to write the book really did ratify my position as a thought leader in the space of social media for business. Show less