Your competitor launches a surprise campaign. How do you swiftly decide your next move?

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A surprise campaign from a competitor can feel daunting, but with the right approach, you can craft an effective response. Consider these steps:

- Analyze the campaign's strengths and weaknesses to find opportunities for your brand.

- Engage with your customer base to reinforce loyalty and gather feedback.

- Develop a counter-strategy that highlights your unique value proposition.

How do you pivot when the competition makes an unexpected move?

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