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How does a large software company go from shitty to superb? In 2008, I used Intuit's TurboTax for the first time and my experience was comparable to a painful root canal gone bad. Every year since, I saw the product incrementally improve. Last year when I filed taxes, it was surprisingly delightful. How did Intuit do it? I was so curious about this transformation, I watched nearly every Intuit-related YouTube video, including interviews with Scott Cook (Founder), Bill Campbell (the Chairman and yes that Bill Campbell). I also paid $12 for the Harvard Business Review case study on Intuit. Nearly all sources credited Brad D. Smith’s tenure as CEO from 2008 to 2019 for Intuit's transformation. He was intentional about innovation and product design across the entire organization. He grew revenue from $3 billion to $6.8 billion during his time. So what did Brad D. Smith specifically do? 👇 I summarized his 5 moves below. #4 is my favourite and you can implement it today. 🔄 Enjoy this? Consider a repost and follow for others to find.

Only put off until tomorrow what you are willing to die having left undone. Zacks Investment Ideas feature highlights: Intuit and Microsoft For Immediate Release Chicago, IL – September 6, 2024 – Today, Zacks Investment Ideas feature highlights Intuit INTU and Microsoft MSFT. Buy This Big Tech Stock Now at a Discount... and Hold Forever? Intuit stock has fallen out of favor with investors in 2024 amid fears surrounding AI and the IRS' new regulations. Summary: The Zacks Investment Ideas feature sheds light on two prominent companies, Intuit and Microsoft, urging investors to consider buying their stocks at a discounted price. Intuit, a leading technology company, has experienced a decline in investor interest due to concerns related to artificial intelligence (AI) and the IRS' regulatory changes. However, this article suggests that now might be an opportune time to invest in Intuit and hold onto the stock for the long term. In a compelling and inspirational tone, investors are encouraged not to miss out on this potential opportunity to grow their health savings account (HSA). With hashtags such as #hsa #investing #healthcare #health #family #wellness and empowering emojis, the article aims to motivate readers to take action and capitalize on this investment recommendation. As a veteran Investment Advisor, I endorse the sentiment behind this article and believe that investing wisely in your HSA can provide significant financial benefits for the future. Don't let the fear of missing out prevent you from taking advantage of lucrative opportunities in the market. Act now and secure your financial well-being.

Check out our report on - Intuit Inc. - #INTU-1 - https://lnkd.in/eCdYBWhC - #technology #stockmarkettips #stockmarketupdate #stockmarketnews #stocktrading #USA #NYC

Intuit (the makers of Quickbooks) has achieved consistent growth since its origin. From the time it was founded, to 2012, its growth was solid consistent, and stable. In Sept 2012, Scott Cook, co-founder of Intuit said the following : "A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is." His statement emphasized his understanding of the changing nature of brand perception in our digital age. The power of customer opinion can significantly influence a brands reputation and thus its value. He was a strong proponent of focusing on customer engagement and feedback loops to help deliver value to the customer and allowing the customers to help dictate the direction of their company and in turn allowing the customers to help market the company as well. Today, with social platforms, the speed of customer sentiment is much quicker and even more important. At Pluss Software LLC, we have a renewed sense of focus on our customer experience. From the sales cycle to those tough support calls, we believe that every experience matters. Our goal is to truly discover and meet our customer's needs. Each time we truly listen and deliver real value to our customer, it connects them to us we believe in that in the end, they will vote with their dollar.  #customerengagement #brandperception #valuesmatter 

When I launched my search for a new corporate role, the right company for me had to fit some pretty specific criteria: a solid legacy of environmental stewardship and social impact AND a desire to do even more; a leadership position in a marketplace rooted in a higher purpose; an understanding that the fields of #ESG and #CSR are constantly evolving in an increasingly regulatory climate; a corporate culture where #values are seen more than they are heard; a #leadership style that demonstrates listening is as important (if not more so) than talking. Thankfully, I found all of that and I am humbled to share that I’ll be joining Intuit as their Director, ESG Strategy & Reporting later this month! I have to extend appreciation to several (soon to be) new colleagues. Thank you to Kim Anderson Watkins, CFA for creating the opportunity and meticulously developing a job spec and an organizing structure that will lead to success. Thank you Pailin Huang for the diligent talent acquisition process. Thank you to the A4A panelists Deborah (Breisblatt) Lizt, Erick Rivero, Frank Sanger, CPA (inactive), Geoff Koegler and Jenna Levy - for your engagement and insightful questions. Thank you to Catie H. and Sandeep Aujla for showing me how Intuit models leadership and lives its values. I’m looking forward to working with these folk and countless others as we seek to continuously up-level Intuit’s ESG programs and performance. Check out Intuit’s most recent Report to learn about what we are doing to reach our Climate Positive Program goals (the “E”), enable employees to do the best work of their careers, provide prosperity and financial literacy to small businesses and underrepresented communities (the “S”) and identify material issues and execute oversight that aligns to values of integrity and courage (the “G”) here: https://lnkd.in/gKwjfYYT.

Intuit's decision to lay off 1,800 employees while planning new hires in 2025 underscores broader issues with AI-driven changes and the critical importance of ethical governance. Without proper governance, the combination of capitalism and AI risks eroding essential workforce management characteristics in a corporate setting: empathy, sympathy, and morality. ***Key Concerns: >>>>>Workforce Transition: **Governance: Effective governance is crucial in managing workforce transitions during AI-driven changes. Companies must ensure transparent, supportive measures for current employees, offering reskilling opportunities rather than citing underperformance as a reason for layoffs. Proverbs 16:8: "Better a little with righteousness than much gain with injustice." >>>>>Educational System: **Governance: Leaders in corporations and government agencies should not solely rely on educational institutions to prepare workers for AI integration. They should provide internal training programs, initiate partnerships, or invest in scholarships as part of the organization's learning program for the affected workforce, recognizing that AI adoption starts within their own operations. Proverbs 9:9: "Instruct the wise and they will be wiser still; teach the righteous and they will add to their learning." >>>>>Human Learning vs. AI Adoption: **Governance: Establishing ethical guidelines for AI use is essential to enhance, not replace, human capabilities. AI should support the development of human skills and decision-making processes, ensuring that AI technologies are integrated ethically and morally i day to day business operations Psalm 119:66: "Teach me knowledge and good judgment, for I trust your commands." In summary, by prioritizing governance, ethical standards, and human cognitive capabilities over merely increasing profit and customer excellence, companies can properly integrate AI into their operations, enhancing business outcomes while valuing their existing workforce. Mark 8:36: "What good is it for someone to gain the whole world, yet forfeit their soul?"

I've been saying this for two years and I'll say it again, Intuit is going to automate bookkeeping and sever ProAdvisor relationships in the next decade. ⏰ Intuit, the company behind QuickBooks and TurboTax, just announced a massive reorganization plan that includes laying off 1,800 employees to make room for AI-focused initiatives. They say they plan to hire an equal number of new employees next year to support its shift towards AI. 🤖 CEO Sasan Goodarzi emphasized they are laying off workers who didn't meet performance expectations and ""streamlining roles"" to redirect resources toward growth areas. Offices in Boise, Idaho, and Edmonton, Canada will be closed, affecting over 250 employees. Intuit is offering a decent severance package: a minimum of 16 weeks of pay plus additional weeks based on service years, and at least six months of health insurance coverage. This is much cheaper for them in the long term because AI only costs them a couple bucks per hour in hosting costs and doesn't need PTO or benefits. What are your thoughts on this shift towards AI? Could this be a game-changer for companies or a looming threat to job security? Share your thoughts below! 💬 #AIRevolution #JobMarket #TechNews #FutureOfWork #Intuit

How is Intuit further innovating their account tech? By connecting with their users. Mark Young, Director of Operations & Technology recently visited our friends at Intuit for a comprehensive research session. They spent the afternoon talking about how accountants like us leverage their software in real-world scenarios to support founders with their finances. Here's a glimpse of the topics they covered: 💻 Explored Intuit QuickBooks and other Intuit solutions to streamline daily finance tasks for startups, seeking potential software enhancements for increased efficiency. 💻 Highlighted how minor user experience tweaks can significantly streamline accounting processes. 💻 Explored upcoming trends and challenges faced in the accounting landscape. Connect with Mark Young, if you're curious about how we use the best-in-class accounting tools in your tech stack to streamline your processes. #AccountingTechnology #IntuitVisit #InnovationInAccounting

Big thanks to our partners at Intuit for inviting me to their Mountain View campus this week for a 1:1 meeting with their CEO, Sasan Goodarzi. Here were my takeaways from our time together: 🔹 Learn From Peers – Calling Sasan my 'peer' is way beyond a stretch... frankly, it's absurd. But as "fellow" CEOs, we talked about what the role requires in terms of vision, leadership, and change management. The scale of those responsibilities at a company like Intuit versus a small firm like Acuity Accounting differs drastically, but the importance is the same. The point is this: never turn down a chance to connect with and learn from others in your role (regardless of how much bigger their job might be). 🔹 Leaders Listen & Ask Questions – Toward the end of almost an hour together, I realized that I had talked for almost 50 of those minutes. (Kind of embarrassing! 🤦♂️) He was a talented conversationalist and we covered a ton of topics. He assured that my experiences had been helpful. In reflection, our time together felt like an easy conversion with a curious colleague who honestly wanted to learn more about me and Acuity Accounting. I left the meeting feeling empowered and helpful. I'm going to remember this feeling when I'm meeting with our team – I suspect I do too much of the talking, instead of prompting good conversation that makes others know they're valued. 🔹 Always Make Time For Customers - Intuit is worth $180B. They serve approximately 100M customers. ❗ Those are staggering numbers. It would be easy for a leader to claim they lack the time to meet with individual customers. As we've scaled and grown Acuity Accounting, I've sometimes caught myself feeling disconnected from our customers, and we're not anywhere close to the size of Intuit. This lesson was personal – the fact that this leader made time in his incredibly busy schedule (during a very intense week at Intuit) gave an hour of time to meet with me is proof that you can always make time for your customers, no matter how big you get. As an Intuit partner and customer, a huge THANK YOU! 🙏 #strongertogether #customerobsession

- 1,800 Jobs and + 1,800 Jobs bc of AI Intuit, the company behind TurboTax, is undergoing a major AI-related transformation. As part of this shift, the company is laying off 1,800 employees, but in a strategic move, they are also hiring the same number of new employees but with AI expertise. The centerpiece of this transformation is Intuit Assist, a generative AI-powered tool designed to revolutionize tax preparation and financial management. Intuit Assist offers personalized tax checklists, access to virtual tax experts, and streamlined processes across TurboTax, QuickBooks, Credit Karma, and Mailchimp. CEO Sasan Goodarzi emphasized that this is part of a broader strategy to become an AI-driven expert platform, combining decades of tax expertise with cutting-edge technology. For more details on Intuit’s exciting changes, read the full story here: https://lnkd.in/eYsi_hvd #Intuit #AI #TaxPrep #Innovation #TechNews #BusinessTransformation