Mumbrella’s Post

Taking to the Mumbrella Sports Marketing Summit stage on Thursday afternoon, Kate Chapman – the Parramatta Eels National Rugby League Club’s general manager for brand, social impact and fan development – unveiled the branding strategy and ethos that helped the Eels secure an iron-clad bond with its fans.

A former journalist from troubled TV show Spotlight has launched legal action against the Seven Network, claiming a “general breach of protections”.

Finder has revealed the top rated retail brands in Australia after polling over 10,000 Australians across its Customer Satisfaction Awards program. “Currently a lot of Aussies are tightening their purse strings and they really are seeking value – whether that’s through price matching, loyalty programs or just good quality products at affordable prices and I really want to commend the companies that are meeting their customers’ needs at this time.” Christopher Jager

Across best-in-class case studies, robust panel discussions and keynotes from industry practitioners, at Mumbrella's Sports Marketing Summit we explored the kinds of topics and insights guaranteed to drive growth. From authentic brand storytelling and how to "go beyond the logo slap", to even the neuroscience behind effectively engaging fans - it was a compelling day filled with diverse thinking and fresh perspectives. A huge thank you to everyone who attended, our incredible speaker lineup and especially our amazing partners Nine and Shout Collective. #MumbrellaSports 

Of all the surprising elements of the 2024 Paris Olympic Games, Snoop Dogg was by far the most welcome, popping up during the opening ceremony, making cameos throughout, and then taking central stage during the closing ceremony, when the metaphorical and literal torch was passed to the 2028 host city, Los Angeles. It was an amazingly deployed activation - and it got Nine execs thinking about their eight-year Olympic plan. “The way they integrated that and they ran that across their platforms in the country, but even in Paris themselves – it was really, really clever." #MumbrellaSports Liana Dubois Russel Howcroft Matthew Granger

Deepend Group has nabbed Chris Rollings from Google’s Partner Innovation team as its new head of product innovation. “With Chris joining as our head of product innovation, we’re set to continue creating products that not only anticipate demand but also tell a story through their design and content helping to drive down future marketing spend.”

Could Hamish & Andy Lee make a return to radio? Andy Lee joined this week's podcast to talk all about it! "And when I say take a lot, it’s not money."

Journalists at The Guardian Australia are planning to walk off the job if concerns around pay, job security and career development are not addressed by management. “Staff have invested heavily in The Guardian; they’re now asking The Guardian to invest in them.”

Disney+ has launched a brand new campaign, delivering its own spin on an iconic Australian sports advertisement. “This campaign challenges perceptions of what to expect on Disney+ while also highlighting its relevance to local Australian audiences.” The Walt Disney Company Kylie Watson-Wheeler