Influencer advertising reach in Portugal 2017-2028, by platform
Instagram is expected to reach 4.8 million users with its influencer advertising in 2024. This value will slightly decrease until 2028, when Instagram is forecast to reach 4.6 million users.
Reddit is expected to moderately increase the share of users reached by influencer advertising, but it is TikTok that has demonstrated the fastest increasing tendency in the number of those exposed to influencer ads, rising from 369 thousand users in 2019, to almost 3.1 million users in 2028.