In Portugal, digital advertising spend is expected to rise continuously until 2028 when it will reach over 1.149 million euros. Search ads are forecasted to be the most relevant digital ad format reaching almost 430 million euros in 2024. Classifieds are expected to vary the least and to record an expenditure of just over 22 million euros in 2028.
Digital advertising expenditure in Portugal from 2017 to 2028, by format (in million euros)
Other statistics that may interest you Advertising in Portugal
Overview
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- Premium Statistic Sources of discovery of brands, products, and services in Portugal Q3 2023
- Premium Statistic Advertising investment in Portugal 2002-2023, by medium
- Premium Statistic Advertisement insertion volume in Portugal 2002-2023, by medium
- Premium Statistic Costs of sales of promotional media in Portugal 2008-2022, by type
- Premium Statistic Sales revenue of advertising channels in Portugal 2008-2022, by type
- Premium Statistic Advertising market size growth in Portugal 2021-2022, by medium
- Premium Statistic Media conglomerates' revenue distribution in Portugal 2021, by source
Traditional media
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- Premium Statistic Share of TV advertising during intermissions in Portugal 2021-2022, by network
- Premium Statistic Press market value in Portugal 2021, by revenue source
- Premium Statistic Periodical advertising revenue in Portugal 2022, by type of publication
- Premium Statistic Radio advertising audience distribution in Portugal 2021, by age
- Premium Statistic Out-of-home advertising spending in Portugal 2017-2027, by segment
Digital media
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- Premium Statistic Digital advertising spending in Portugal 2017-2028, by format
- Premium Statistic Social media advertising spending per internet user in Portugal 2018-2028, by device
- Premium Statistic Number of potential social media ad viewers in Portugal 2023, by platform
- Premium Statistic Influencer advertising reach in Portugal 2017-2028, by platform
- Premium Statistic Number of Instagram and TikTok influencers in Portugal 2022, by tiers
Advertising and enterprises
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- Premium Statistic Advertising investment in Portugal 2023, by sector and medium
- Premium Statistic Ad service provision value to enterprises in Portugal 2008-2022, by type of service
- Premium Statistic Value of the state's ad investments in Portugal 2023, by medium
- Premium Statistic Ad expenditure of municipalities in Portugal 2022, by region and type
Advertising companies
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- Premium Statistic Number of advertising companies in Portugal 2017-2022
- Premium Statistic Revenue of advertising companies in Portugal 2017-2022
- Premium Statistic Gross value added (GVA) of advertising enterprises in Portugal 2017-2021
- Premium Statistic Leading media agencies in Portugal 2023
- Premium Statistic Leading advertising agencies in Portugal 2023
- Premium Statistic Share of advertising and telemarketing companies in Portugal 2023, by seniority
Leading players
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- Premium Statistic Biggest advertisers in Portugal 2023, by investment value
- Premium Statistic Investments of the biggest advertisers in Portugal 2022, by medium
- Premium Statistic Share of voice of the leading advertisers in Portugal 2023
- Premium Statistic Leading brands on Instagram by number of mentions in Portugal 2024
- Premium Statistic Number of influencers mentioning top brands in Portugal 2024
- Premium Statistic Brands with the most memorable advertisements in Portugal 2022
- Premium Statistic Most identifiable brands in advertisements in Portugal 2021-2022
Media conglomerates
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- Premium Statistic Distribution of Cofina's revenue in Portugal 2021-2022, by source
- Premium Statistic Distribution of Impresa's revenue in Portugal 2021-2022, by source
- Premium Statistic Distribution of RTP's revenue in Portugal 2021-2022, by source
- Premium Statistic Distribution of Cofina's revenue in Portugal 2021-2022, by source
- Premium Statistic Income and earnings of RTP in Portugal 2021-2023, by source
- Premium Statistic Impresa's revenue in Portugal 2021-2023, by medium
- Premium Statistic Distribution of Media Capital's revenue in Portugal 2021-2023, by medium
- Premium Statistic Advertising revenue of Cofina in Portugal 2021-2022, by medium
Consumer perception
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- Premium Statistic Consumers' attitudes towards advertising in Portugal 2023
- Premium Statistic Feelings and actions regarding online ads in Portugal Q3 2023, by type
- Premium Statistic Most attractive advertisements in Portugal 2023
- Premium Statistic Habit of researching brands after seeing their advertisements in Portugal 2023
- Premium Statistic Identification of brands in advertisements in Portugal 2022-2023
- Premium Statistic Features of memorable advertisements in Portugal 2023
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Statista. (November 1, 2023). Digital advertising expenditure in Portugal from 2017 to 2028, by format (in million euros) [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/forecasts/1385093/portugal-digital-advertising-spend-by-format
Statista. "Digital advertising expenditure in Portugal from 2017 to 2028, by format (in million euros)." Chart. November 1, 2023. Statista. Accessed September 20, 2024. https://www.statista.com/forecasts/1385093/portugal-digital-advertising-spend-by-format
Statista. (2023). Digital advertising expenditure in Portugal from 2017 to 2028, by format (in million euros). Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/forecasts/1385093/portugal-digital-advertising-spend-by-format
Statista. "Digital Advertising Expenditure in Portugal from 2017 to 2028, by Format (in Million Euros)." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/forecasts/1385093/portugal-digital-advertising-spend-by-format
Statista, Digital advertising expenditure in Portugal from 2017 to 2028, by format (in million euros) Statista, https://www.statista.com/forecasts/1385093/portugal-digital-advertising-spend-by-format (last visited September 20, 2024)
Digital advertising expenditure in Portugal from 2017 to 2028, by format (in million euros) [Graph], Statista, November 1, 2023. [Online]. Available: https://www.statista.com/forecasts/1385093/portugal-digital-advertising-spend-by-format